Pretty Panache

It's always a good idea to try to get to know a few local businesses who may have similar interests to your own. It can provide a vital source of networking, information and contacts to help you and your business grow. We had the opportunity to work with local business 'Pretty Panache' recently, one of Lincoln's premier Bridal Wedding dress an accessory shops. They provided pretty much everything we needed, models, dresses, accessories, and for once the weather was pretty much on our side. We decided to shoot around the historic part of Lincoln, both the Cathedral grounds and the Usher Gallery. Unlike a Wedding day assignment, the pace of a fashion shoot, while brisk, is a lot more relaxed. We try to pose the models and manipulate the light, something that can be very difficult and completely out of our control during a Wedding couple's big day. Jules and I try to use natural light only, with the aid of reflectors to bounce light back towards the subject. We do sometimes use speedlights if we feel we need to inject some light into the scene, and we do use small softboxes to diffuse the light where necessary. A combination of full frame and DX sensor DSLR cameras were used, a Nikon D3s, D700, D300 and D200 with 50mm, 24-70mm and 70-200mm Nikkor and Sigma lenses. We all had a great time throughout the shoot and drew quite an audience at one point. The models loved dressing up, and we loved photographing them. 

The final image in this set is courtesy of Julian Clune. It has been used by Pretty Panache on their flyer at Wedding Fayres and has certainly given www.candgphotography.org some extra publicity.